Intro
Ruff Life Pet Outfitters has made it their mission to make tails wag across the Great Lakes region and beyond for twelve years. I’ve had the privilege of partnering with them to create digital marketing campaigns, advertisements, and store signage.
2019 Campaign
2019’s summer campaign brought the opportunity to focus on the special bond between dog and owner. After all, the main goal of Ruff Life is to create the environment for relationship, play, and enjoyment.
2020 Campaign
As the pandemic began in the spring of 2020, Ruff Life needed to guide owners toward distanced activities outdoors, while improving the flow of both online and brick-and-mortar stores. The biggest challenge? Planning and executing this critical 8-week marketing campaign in 4 weeks’ time.
As the pandemic began in the spring of 2020, Ruff Life needed to guide owners toward distanced activities outdoors, while improving the flow of both online and brick-and-mortar stores. The biggest challenge? Planning and executing this critical 8-week marketing campaign in 4 weeks’ time.
Ruff Life Bakehouse
Ruff Life’s new line of locally-sourced dog treats called for cheeky copy and no-frills typography.
Ruff Life’s new line of locally-sourced dog treats called for cheeky copy and no-frills typography.
